Corporate Reputation: Being Good and Looking Good

Rosa Chun, Antonio Argandoña, Christine Choirat, Donald Siegel

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


This article introduces the special issue on “Corporate Reputation: Being Good and Looking Good.” Three of the five included articles help to reinforce a conclusion that “being good” and “looking good” are not dichotomous, mutually exclusive conditions. Rather, the two dimensions are linked in some kind of causal relationship for which continuing conceptual and empirical research is desirable. A fourth article concerns the reputational effects of the stock-option backdating scandal. The fifth article offers a critique of conventional approaches to defining and measuring reputation.

Original languageEnglish (US)
Pages (from-to)1132-1142
Number of pages11
JournalBusiness and Society
Issue number6
StatePublished - Jul 1 2019


  • corporate philanthropy
  • corporate reputation
  • corporate social performance (CSP)
  • corporate social responsibility (CSR)
  • reputational damage
  • scandal
  • stock-option backdating

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)


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