Corporate Grassroots Programs in the 1980s

Gerry Keim

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


Record numbers of executives are enrolling in political education seminars as corporations strive to gain more influence in the public policy process. Four key changes in the political environment over the last twenty-five years—growth in the volume of government activity, the reorganization of Congress, the rise of interest groups, and the decline in voter participation—emphasize the need for effective programs in corporate political involvement. The consistent message from legislators, lobbyists, and political experts is “develop your grassroots capabilities.” This article explores the opportunities and obstacles in grassroots programs, examines ways to evaluate them, and emphasizes the importance of communication with constituents in the coming years.

Original languageEnglish (US)
Pages (from-to)110-123
Number of pages14
JournalCalifornia Management Review
Issue number1
StatePublished - 1985

ASJC Scopus subject areas

  • Strategy and Management


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