Consumer information-seeking preferences at a university farmers' market

Keri Szejda Fehrenbach, Christopher Wharton

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


The objective of this study was to better understand consumer preferences for food-related information and communication methods in the context of a university farmers' market. Students, staff, and faculty who shop at the university farmers' market provided data via an online survey tool. The findings showed that consumers desired access to a broad range of information related to food quality, environmental and social impacts, and animal welfare. Consumers expressed a preference for learning about their food through product labels, a Website, informational signs and photos, and conversations with the vendor. Such information could be important to increasing consumer efficacy in making food choices they deem to be healthy and contributing to a more sustainable food system.

Original languageEnglish (US)
Pages (from-to)53-63
Number of pages11
JournalJournal of Hunger and Environmental Nutrition
Issue number1
StatePublished - Nov 6 2012


  • Communication
  • Farmers' market
  • Health
  • Local food
  • Sustainability

ASJC Scopus subject areas

  • Health(social science)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health


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