Conceptualisation, Evaluation and Integration of Digital Opportunity Recognition

The increasing scale, scope, and speed of technology adoption in businesses has led to an environment in which competitive advantages are increasingly gained and eroded by the application of technologies. To operate in such environments, organizations are challenged to continuously recognize opportunities emerging on all organizational and innovation levels often evolving from technological affordances. Overcoming this challenge requires a holistic approach integrating all perspectives on digital value creation and going beyond a view on single technologies and their associated opportunities. Current research provides promising avenues for such holistic approaches, however, there are many open issues and research avenues to be investigated.