Community action research

Julie L. Ozanne, Laurel Anderson

Research output: Contribution to journalReview articlepeer-review

103 Scopus citations


Community action research is an alternative research method that uses the community as the unit of analysis. This approach forges research alliances with relevant stakeholders in the community to explore and develop solutions to local problems. The authors explain this broad research approach and explore the principles that guide this methodology. In particular, the focus of this article is on the complexities and dilemmas of conducting community action research. The authors use the findings from a field study to illustrate these issues.

Original languageEnglish (US)
Pages (from-to)123-137
Number of pages15
JournalJournal of Public Policy and Marketing
Issue number1
StatePublished - 2010


  • Community action research
  • Diabetes
  • Health care
  • Social change
  • Transformative consumer research

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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