Building service relationships: It’s all about promises

M J Bitner

Research output: Contribution to journalArticlepeer-review

604 Scopus citations
Original languageEnglish (US)
Pages (from-to)246-251
Number of pages6
JournalJournal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science
Issue number4
StatePublished - 1995

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this