@inbook{cecd7104362a4f7d9934752f6ce723ed,
title = "Bridging aesthetics and positivism in is visual systems design with neuroscience: A pluralistic research framework and typology",
abstract = "In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.",
keywords = "Aesthetics, Methodology, NeuroIS, Neuroscience, Positivism, Systems design, Topological framework",
author = "Daniel Peak and Victor Prybutok and Bin Mai and Thomas Parsons",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2017.",
year = "2017",
doi = "10.1007/978-3-319-41402-7\_16",
language = "English (US)",
series = "Lecture Notes in Information Systems and Organisation",
publisher = "Springer Heidelberg",
pages = "123--131",
booktitle = "Lecture Notes in Information Systems and Organisation",
address = "Germany",
}