BookTubers as a networked knowledge community

Karen Sorensen, Andrew Mara

Research output: Chapter in Book/Report/Conference proceedingChapter

27 Scopus citations


In order to understand the relationship between Networked Knowledge Communities (NKCs) and the Networked Knowledge Society (NKS), the chapter authors conduct a genre analysis of a self-titled New Media genre called BookTube. BookTube is a NKC made up of YouTube content creators who use this particular social media channel to celebrate and discuss books, especially young-adult fiction. By examining how BookTube adheres to discourse community features-shared rules, genres, hierarchies, and valuesthe contours of this particular NKC become clearer. Stylistic patterns, the roles of authors, and author cultural capital all get negotiated within a discernible and definable set of practices that relate participants to other NKCs and the broader NKS. Furthermore, by relating these discourse features to other latent educational possibilities of the NKS, the authors explore how BookTube might be usefully implemented to model NKC practices in more traditional f2f educational settings.

Original languageEnglish (US)
Title of host publicationEmerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization
PublisherIGI Global
Number of pages13
ISBN (Electronic)9781466647589
ISBN (Print)1466647574, 9781466647572
StatePublished - Nov 30 2013
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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