Abstract
The Baby Boom generation has become a tempting target for tourism suppliers and tourism development stakeholders. While it presents itself as a lucrative group to be tapped by destination marketing organizations, its perspective regarding tourism development in their home states is equally important because they form a substantial portion of the US population. This study aimed to examine the benefit and cost perceptions of the Baby Boom generation to identify factors likely to influence them. It also investigates the influence of perceptions on support for casino gambling. The subjects under study were the local residents of Iowa, USA. The study results identify important determinants of perceptions and confirm a close-to universal influence of social exchange theory.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 71-88 |
| Number of pages | 18 |
| Journal | Anatolia |
| Volume | 19 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1 2008 |
Keywords
- Baby Boom generation
- Casino gambling impacts
- Life span
- Perceptions
- Social exchange theory
ASJC Scopus subject areas
- Geography, Planning and Development
- Earth-Surface Processes