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Analysis of Umbrella Branding with Crowdsourced Data
Timothy Richards
Agribusiness, Morrison School of
Sustainability Initiative
Environmental Health Engineering, Center for (EHE)
Supply Chain Management
Business, W. P. Carey School of (WPC)
Public Policy, Morrison Institute for
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Keyphrases
Correlated Preferences
25%
Crowdsourced Data
100%
In-store Shopping
25%
JEL Classification
25%
Label Preference
25%
Limited Samples
25%
Preference Parameters
25%
Private Label
75%
Product Category
25%
Random Parameter Logit Model
25%
Umbrella Branding
100%
Umbrella Effects
100%
User Benefits
25%
Economics, Econometrics and Finance
Logit Model
100%