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Analysis of Umbrella Branding with Crowdsourced Data
Timothy Richards
Agribusiness, Morrison School of
Sustainability Initiative
Environmental Health Engineering, Center for (EHE)
Supply Chain Management
Business, W. P. Carey School of (WPC)
Public Policy, Morrison Institute for
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Keyphrases
Crowdsourced Data
100%
Umbrella Branding
100%
Umbrella Effects
100%
Private Label
75%
Preference Parameters
25%
Limited Samples
25%
Product Category
25%
In-store Shopping
25%
User Benefits
25%
Random Parameter Logit Model
25%
JEL Classification
25%
Correlated Preferences
25%
Label Preference
25%
Economics, Econometrics and Finance
Logit Model
100%