Achieving the ideal brand portfolio

Sam Hill, Richard Ettenson, Dane Tyson

    Research output: Contribution to journalReview articlepeer-review

    33 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)85-90
    Number of pages6
    JournalMIT Sloan Management Review
    Volume46
    Issue number2
    StatePublished - Dec 1 2005

    ASJC Scopus subject areas

    • General Decision Sciences
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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