Original language | English (US) |
---|---|
Pages (from-to) | 15-29 |
Number of pages | 15 |
Journal | Advances in International Marketing |
Volume | 19 |
DOIs | |
State | Published - Dec 1 2009 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Mitzi Montoya
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 15-29 |
Number of pages | 15 |
Journal | Advances in International Marketing |
Volume | 19 |
DOIs | |
State | Published - Dec 1 2009 |