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Dive into the research topics where Reihane Boghrati is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Effectively communicating uncertainty: The persuasive impact of different types of hedges
Oba, D., Berger, J. & Boghrati, R., 2026, (Accepted/In press) In: Journal of Consumer Psychology.Research output: Contribution to journal › Article › peer-review
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The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
Rocklage, M. D., Berger, J. & Boghrati, R., Apr 2026, In: Journal of Marketing Research. 63, 2, p. 364-382 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
What Leads to Longer Word of Mouth Discussion?
Boghrati, R. & Berger, J., 2026, (Accepted/In press) In: Journal of the Association for Consumer Research.Research output: Contribution to journal › Article › peer-review
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Conceptual Research: Multidisciplinary Insights for Marketing
Kozlenkova, I. V., Warren, C., Kotha, S., Boghrati, R. & Palmatier, R. W., Jul 2025, In: Journal of Marketing. 89, 4, p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
13 Link opens in a new tab Scopus citations -
Exploring the Impact of Weight-Stigmatization on Avatar Selection in the Metaverse
Han, S. & Boghrati, R., 2025, Americas Conference on Information Systems, AMCIS 2025. Association for Information Systems, p. 4768-4777 10 p. (Americas Conference on Information Systems, AMCIS 2025; vol. 7).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution