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Dive into the research topics where Michael Wiles is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
Janani, S., Wiles, M. A. & Rubera, G., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
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A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries
Wiles, M. A., Janani, S., Fotheringham, D. & Miller, C. J., 2024, In: Marketing Science. 43, 3, p. 542-563 22 p.Research output: Contribution to journal › Article › peer-review
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Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks
Feng, H., Whitler, K. A. & Wiles, M. A., 2024, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
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When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
Cao, Z., Feng, H. & Wiles, M. A., Mar 2024, In: Journal of Marketing. 88, 2, p. 99-120 22 p.Research output: Contribution to journal › Article › peer-review
14 Link opens in a new tab Scopus citations -
The effect of implementing chatbot customer service on stock returns: an event study analysis
Fotheringham, D. & Wiles, M. A., Jul 2023, In: Journal of the Academy of Marketing Science. 51, 4, p. 802-822 21 p.Research output: Contribution to journal › Article › peer-review
99 Link opens in a new tab Scopus citations
Projects
- 1 Finished
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P4: Smart City Technology Feasibility Study
Phelan, P. (CoI), Wiles, M. (CoI) & Chhetri, N. (CoI)
LOCAL: Arizona Municipal Government
8/1/19 → 7/31/20
Project: Research project