Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods

Research output

Research output per year 2021 2021 2021

• 1 Article

Research output per year

Research output per year

Search results

• 2021

  Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods

  Fridkin, K., Kenney, P. J., Cooper, B., Deutsch, R., Gutierrez, M. & Williams, A., Sep 2021, In: Political Research Quarterly. 74, 3, p. 526-539 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Emotional Response 100%
  • Self-report Measures 100%
  • Facial Expression Analysis 100%
  • Self-Report 100%
  • Facial Expression 80%
  8 Scopus citations